Elevating Email Marketing with Targeted Content
Marketing, Automation Michael Capozzi Marketing, Automation Michael Capozzi

Elevating Email Marketing with Targeted Content

Email continues to reign as a powerful tool for engaging with audiences. Since its inception in 1971, email marketing can be regarded as one of the original forms of digital marketing for the internet era. As the landscape evolves, the traditional batch-and-blast approach has given way to a more sophisticated strategy – hyper-personalization.

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AI-Powered Personalization: Revolutionizing Customer Engagement in Marketing
Marketing, Automation Michael Capozzi Marketing, Automation Michael Capozzi

AI-Powered Personalization: Revolutionizing Customer Engagement in Marketing

The integration of artificial intelligence (AI) has sparked a paradigm shift, particularly in the realm of personalized customer experiences. AI is everywhere and very hard to miss. ChatGPT took over the industry in late 2022. Microsoft has integrated GPT into Bing search. Google has recently released Gemini, their next iteration of AI computing.

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Social Media Automation: Balancing Efficiency and Authenticity
Automation, Content Creation, Social Media, Marketing Michael Capozzi Automation, Content Creation, Social Media, Marketing Michael Capozzi

Social Media Automation: Balancing Efficiency and Authenticity

Managing social media platforms efficiently is essential for businesses and marketers seeking to maintain a consistent online presence. Social media automation tools offer a convenient solution by streamlining content scheduling, monitoring, and engagement processes. However, as automation becomes prevalent, concerns about authenticity and personalization arise.

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No Code Tools for Entrepreneurs
Marketing, Automation Michael Capozzi Marketing, Automation Michael Capozzi

No Code Tools for Entrepreneurs

It has never been easier to become an entrepreneur and start a business than right now. However, since 2017, a new movement has been surging that aids both entrepreneurs and large scale businesses alike. If you’re an entrepreneur, business owner, or hobbyist, these no code tools will help you alongside your journey.

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5 Ways to Implement Email Automation in Your Business
Automation, Marketing, How-To Michael Capozzi Automation, Marketing, How-To Michael Capozzi

5 Ways to Implement Email Automation in Your Business

Email automation is the method in which you can communicate with your audience at specified times. Having the power of selecting when your emails get sent out is powerful: as a business owner, you can send emails to the right people, at the right time. What does this mean to you? It means you’re able to deliver the message you want your customer’s to see at the time you want them to see it.

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What is Zapier and How do I Automate My Business?
How-To, Automation, Marketing Michael Capozzi How-To, Automation, Marketing Michael Capozzi

What is Zapier and How do I Automate My Business?

As a business owner, or even an employee, repeating mundane tasks only slows your workflow and takes your precious time away from other tasks. We’ve talked about how to set yourself up for success by scheduling out your Social Media Posts so that you can take back time throughout your work days, but what about everything else that isn’t related to social media?

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The Best Social Media Management Tools
Automation, Social Media Michael Capozzi Automation, Social Media Michael Capozzi

The Best Social Media Management Tools

The concept and task of posting something on social media has become an afterthought for most small business owners. It’s not easy to run an entire business, and then act as your own marketing agency. But, if you read about why you should be scheduling your social media posts, you’ll soon feel like a marketer first, business second!

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A Beginner's Guide to Start Automating Your Business
How-To, Automation Michael Capozzi How-To, Automation Michael Capozzi

A Beginner's Guide to Start Automating Your Business

Automation might sound like a scary word to most business owners due to its "hands-off" approach and allowing your tasks to, in essence, run themselves. A common misconception of automation is that a coding background is required. While this may be true in some instances, the following services and tips require little to no coding, and offer a free point of entry to accomplish almost all your tasks!

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